Technobeats Vol-29

History :
               Two brothers from Batesville took top honors for best commercial in this year's Super Bowl--with a little help from Ball State employee and 2006 graduate Franklin "Skeeter" Hines.
Below is a story provided by the Muncie Star Press.It wasn't just the Arizona Cardinals who met their match in the Super Bowl — so did Madison Avenue.And it could be a game-changer. For the first time, it wasn't an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind., whose ad for Doritos — created for an online contest for amateurs — won them $1 million from Doritos maker Frito-Lay, and leaves ad pros with a lot of 'splaining to do.
               What the duo did was beat 51 big-budget advertisers and won USA TODAY'S 21st annual exclusive Super Bowl Ad Meter real-time consumer testing of how much they liked the ads as they aired. (USA TODAY had no connection with Doritos and no connection to the online contest.) The off-the-wall commercial, "Free Doritos," features a guy who shatters a vending machine with his crystal ball after predicting free Doritos for everyone in the office. Just as impressive, the two and backer Doritos displacedAnheuser-Busch and broke its Ad Meter streak. The brewing giant had won 10 in a row. Although A-B did well, with two ads ranking among Ad Meter's top five, it couldn't match Doritos, which also aired a second ad from the contest — and it finished No. 5 out of the 52 ads in the games. "Two nobodies from nowhere," just walked off with one of the ad world's top honors, says 32-year-old Dave Herbert, who made the winning ad with his 33-year-old brother, Joe, with an assist from BSU employee Franklin "Skeeter" Hines. Hines, a video conferencing tech and a 2006 graduate of Ball State, worked with the Herbert brothers in the production aspects of the filming.


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